Yesterday was a landmark day if you are an Indian and a cricket fan. Sachin Tendulkar played one of the best innings of his life by scoring 200 runs in an ODI innings against South Africa.
But whats even more interesting is that Sachin became a twitter master too owning 3 out of the top 10 trending spots on twitter. The keyword that ended up trending the most was #sachinisgod. That too not just for an hour or two but almost 4 hours all through South Africa’s second innings. The reason this is interesting is because it points towards both the growing Indian population on twitter and the growing use of twitter during events such as these.

Its not only Sachin’s double ton but also during the Carlton Towers fire incident the term Carlton towers was trending and Most news channels picked up the images first put out on twitter by Jackerhack who was in the building at the time of the incident.

All in all this tells me that the sheer openness of twitter makes it a more public platform and therefore gives it far more publicity than facebook in India. With all the bollywood celebs right from King Khan to Junior Bachchan tweeting away to glory and the trending topics starting to become more Indian its only time before twitter becomes a serious influencer of the media in India (if it hasn’t already become).

PS: Trending topics on twitter are global so #sachinisgod was being seen by the world on twitter!