Customized Training
Social Media Training for Businesses
Course Outline:
Module One – Laying the Groundwork For Social Media Marketing
Week 1: Getting Started in Social Media Marketing
Week 2: Online Marketing in a Web 2.0 World
Week 3: Social Media Monitoring and Reputation Management
Week 4: Social Media Measurement & Metrics
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Module Two – Understanding the Components of Social Media Marketing
Week 5: Blogging
Week 6: Social Networking – Linked In
Week 7: Twitter
Week 8: Facebook
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Module Three – Developing Strategies, Planning and Packaging
Social Media for Business and Organizations – Strategies and Plans
Social Media Marketing Budgets, Resources & ROI
Social Media Marketing Review & Reality Check
What Next in Social Media Marketing – Hot Trends
Social Media Training for Individuals
Course Outline:
Module One – Strategic Planning – Creating an Initial Roadmap
The Shifts in Media Consumption
The Power of Social Media – positive and negative
Setting goals and benchmarks for measurement
Monitoring the online conversations
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Module Two – Collaboration and Social Media
Finding communities that matter
Indentifying influencers in your space
Digital assets and planning a content strategy
Content Syndication – what it is and why it makes such a difference
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Module Three – Choosing the tools that align with your objectives
Blogs
Micro blogging (Twitter)
RSS Feeds
Wikis
Optimized Press Releases
Social Media Press Releases
Social Bookmarks and links
Social Networking – using Facebook and niche social networks
Flickr
Podcasting
Video
Tagging
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Module Four – ROI – measuring the success and Impact of Social Media
Social Media Strategies and Plans
Social Media Marketing Budgets, Resources & ROI
Social Media Marketing Review & Reality Check
What Next in Social Media Marketing – Hot Trends
